The Nissan Titan is being pulled from the Canadian market after 2021

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After enjoying a refresh for the 2020 model year, Driving.ca has learned the Nissan Titan pickup truck will vanish from the Canadian market after the 2021 model year.

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The Nissan Titan is being pulled from the Canadian market after 2021 Back to video

It’d seem that Nissan, in taking on the Detroit Three and the chokehold they have on the full-size truck market, is reconsidering its efforts in that arena as well.

Both the Titan and Titan XD pickup trucks will depart the Canadian market after the 2021 model year, according to a report that first surfaced on The Truth About Cars and since confirmed by Nissan Canada.

Alert readers will recall that several bodystyle configurations recently disappeared from the Canadian order sheet, along with the diesel engine. In an effort to carry out its four-year plan detailed back in May, the company seems bent on attending to its core strengths and focusing on sustainability instead of chasing market share.

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Nissan didn’t have a lot of the latter when it came to the full-size truck market in this country. The company sold a grand total of 800 Titan pickups through to the end of June. For comparison, Ford shifted 56,466 F-Series trucks in the same amount of time. Yes, the calendar year of 2020 has been rife with challenge but, during the same time frame in 2019, only 1,737 Titan moved off dealer lots.

Our intrepid Jil McIntosh made an excellent point about the Nissan NV, a van closely related to Titan. Only 246 of those have been snapped up by Canadians so far this year, about half last year’s number which is par for the course at most brands thanks to COVID-19. With Titan on the sidelines, it would be a difficult business case to stock the NV full-size van on dealer lots. Nissan Canada says its 2021 model range is still being finalized, but that for now the NV line remains unchanged.

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A quick perusal of Nissan’s four-year plan shows that when discussing the streamlining of its product portfolio, emphasis is placed on C- and D-segment vehicles (including crossovers, of course) and continuing work on EVs while reallocating resources to what it describes as globally competitive vehicles. Titan is not available globally.

Interestingly, it also mentions a renewed focus on sports cars, utilizing the “Alliance leader/follower scheme”. This could indicate a tie-up with Renault or Mitsubishi to create the next Z coupe.

How about it? Will you miss the Titan? Or do you look forward to a Nissan that’s laser-focused on those rigs mentioned above? Sound off in the comment section below.